Sentry Director of Product Marketing • 5y
I think the skills are analogous: 1) Customer storytelling Have a compelling customer story to lean on makes my job infinitely easier 😅Especially if you have a technical product or solution and may not be a technical product marketer, having the customer tell that story themselves can help engage your audience with the language/visuals they expect. Plus, it's great social proof and gives sales and customer success collateral to help close deals and give current customers ideas on how they can br ...Read More
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