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What's the longer term health of having a career in doing partner PMM?

As someone who used to be in partner marketing (on the product marketing team), I found career options to be more limiting than being a straight up PMM and my combined experience makes me a great fit for Partner PMM roles, but I hesitate making the jump into those roles

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2 Answers
Partner Product Marketing
  1. Priya Ramamurthi
    Priya Ramamurthi

    Okta Former Sr. Director Platform Product Marketing • 4y

    SaaS companies start by selling to customer with their existing sales teams. Partnerships increase product stickiness thus increasing adoption and retention, driving long-term growth. Partner PMM is a requires someone who can wear many hats 1. Product marketing – core product marketing skills including messaging positioning, content creation etc. 2. Partner marketing: Understand co-marketing and be able to build external relationships within the partner ecosystem 3. Collaboration & Execute: ...Read More

    2,108 Views
  2. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y

    Opportunities exist in both product marketing and partner marketing. It's rare to find a company without some form of partnership strategy or program nowadays. However, it's important to note that this doesn't always necessitate a dedicated partner marketing role. Keep in mind that a strong partner marketer typically begins with the foundational skill set of a product marketer. With this in mind, you remain open to roles in both product and partnership marketing. I feel it’s important to do what ...Read More

    726 Views

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