How do you outline your positioning and messaging targeting different stakeholders, specially keeping a balance between leadership and copywriting team?
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
Messaging is for the customer. The Messaging Framework is for the internal team.The biggest friction point happens when we confuse the two. External messaging needs to be...
1231 Views
Gusto Head of Product Marketing, Benefits • 3mo
The key to meeting both audience needs is about hierarchy and structuring. Here’s what I mean by that:Design for execs to scan: Put a TL;DR at the top: positioning senten...
837 Views
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3mo
Clear positioning across stakeholders depends on separating ownership while preserving alignment. Leadership should define the overarching narrative. That's the company’s...
418 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
One mistake I see a lot is trying to create one messaging document that works equally well for leadership and copy teams. In reality, they are looking for very different ...
149 Views
Related Questions
What tools do you use to help you manage your messaging and then disseminate it to the rest of the organization?How do you format and share your messaging with stakeholders? What's the best way to keep the leadership team engaged and continually contributing to messaging strategy and positioning?From your experiences, what are the key strategies marketing teams can use to maintain consistent messaging when internal changes—like new leadership or shifting priorities—occur? How do you ensure the message stays strong and aligned during these transitions?My company needs help evolving our messaging from one to multiple related products due to acquisitions. How do you align people to think beyond the product they started with?How do you deal with big and conflicting opinions from key stakeholders on your messaging?