Iterable Director, Platform Product Marketing • 4mo
I always start big. I zoom out and ask: what’s happening in the market right now, and what is the customer actually struggling with today? What pressures are they under? What's changed recently that's making their job harder, riskier, or more complex? This big picture context is what creates a strong frame of reference and makes the messaging feel relevant and timely, instead of generic.One of the biggest mistakes I find product marketers make is jumping straight into product value, because once ...Read More
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