What is your superpower product marketing skill in that is a differentiator?

I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.

Answer

5 Answers

Product Marketing Skills

Michele Nieberding

Treasure Data Director of Product Marketing • 2y

My "hot take: here: experience matters, but how you use it matters more.Let me explain. While someone new to the field might be able to learn the fundamentals of competitor analysis or messaging frameworks, a seasoned product marketer leverages that experience to develop a deeper understanding of: Market Nuances: They've seen different market trends come and go, allowing them to anticipate shifts and adapt strategies accordingly. Customer Psychology: They've honed their ability to truly understa ...Read More

1,561 Views
Eric Bensley

ServiceNow VP, Product Marketing - CRM • 1y

Positioning and product launches. The differentiation is at the margins. Anyone can create a fact sheet....not everyone can create a keynote. Anyone can launch a feature....not everyone can get press attention on a launch. I often talk about the difference between a good PMM and great PMM as the last 10%. Good PMM's get to 90% done, great PMMs care about getting it to 95%, 96%, 97%. It can feel ambiguous but good PMM leaders notice the difference here.

1,230 Views
Shruti Koparkar

Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 2y

I think my superpower skills is my engineering and technology background. I am able to dive deep and understand any technology quickly and easily, faster than my counterparts. The other is my experience working for a diverse set of companies across different departments - this allows me to understand various customer personas in Fortune 500 enterprises as well as startups, from business decision makers to hands-on developers.

3,382 Views
Sarah Din

Former SVP of Product Marketing at Quickbase • 2y

The skill that matters most - no matter what level of experience or whether you are in b2b vs b2c is - storytelling! To be a great PMM you have to be good at telling stories.

587 Views
Paul Rudwall

Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y

My two superpowers are storytelling and my experience in sales. These skills have been invaluable in my career, and I encourage everyone to identify their own strengths and lean into them. Every PMM brings a unique background to the role, and it’s those differences that can set you apart. The Power of Storytelling Storytelling is a skill that can be learned, and in my (admittedly biased) opinion, it’s often the difference between a good PMM and a great one. Can you clearly articulate the problem ...Read More

2,861 Views