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What are some helpful tips for writing email communications to the sales team?

Michele Nieberding
Treasure Data Director of Product Marketing1y
First of all, my sales reps tend to respond better to Slack than email. BUT...that being said, having been a former top-performing sales rep, here is what I would suggest...
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671 Views
Lauren Hakim
Zendesk Director of Product Marketing | AI11mo
At Zendesk, we keep sales communications short, action-oriented, and always tied to how it will help them close deals, defend against competitors, or have better customer...
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1521 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS1y
Here are some quick tips: Value First: Focus on how your message benefits the sales team and their customers (new product info, sales tools etc.).Actionable & Clear: ...
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1514 Views
Kelly Kipkalov
Carta Vice President Product Marketing2y
I'd be happy to have some back and forth on this, but I'm not sure I fully understand the context of the question. Are you writing emails to sales, and if so, what type ...
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557 Views
Jane Reynolds
Upstart Product Marketing Director, New Products3y
Clarity is key. With both internal and external comms, I focus on being as clear and concise as possible. And for internal communications, it’s important to make sure you...
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615 Views
Ryane Bohm
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE4y
I tend to keep my communications short, sweet, and to the point while keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR su...
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1282 Views
Aurelia Solomon
Salesforce Senior Director, Product Marketing2y
Keep it short and simple. Majority of reps (and people) won't read more than a paragraph.Use bullets to keep it concise and easy to skimAlways include a CTA (what do you ...
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638 Views
Paul Rudwall
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca1y
There’s no one-size-fits-all answer to crafting effective emails for sales teams—it depends on the purpose. However, understanding salespeople and their day-to-day is cri...
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858 Views
Joe Goldberg
Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing2y
Keep it short :) Start with TL;DR, then flush out the key info and link to other docs with detail. Also, I have found it rare as of late to email the field....Slack is wh...
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567 Views
Sarah Din
Former SVP of Product Marketing at Quickbase2y
Depends on what this email is for but generally: Keep it short, and to the point. Make it interesting and fun - humor never fails. You want to frame the benefit for them ...
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354 Views
Lauren Barraco
Inscribe VP, Marketing5y
This is a great question. I have a few rules that we try to live by for our comms: Make it short, sweet, and to the point! You shouldn't expect your sales team to read...
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426 Views
Abdul Rastagar
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences5y
I’d say it’s not just the sales team, but executives also. The #1 rule to remember is that people are busy so they prioritize based on subject lines and skim on the first...
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988 Views