What are some helpful tips for writing email communications to the sales team?
Treasure Data Director of Product Marketing • 1y
First of all, my sales reps tend to respond better to Slack than email. BUT...that being said, having been a former top-performing sales rep, here is what I would suggest...
671 Views
Zendesk Director of Product Marketing | AI • 11mo
At Zendesk, we keep sales communications short, action-oriented, and always tied to how it will help them close deals, defend against competitors, or have better customer...
1521 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Here are some quick tips: Value First: Focus on how your message benefits the sales team and their customers (new product info, sales tools etc.).Actionable & Clear: ...
1514 Views
Carta Vice President Product Marketing • 2y
I'd be happy to have some back and forth on this, but I'm not sure I fully understand the context of the question. Are you writing emails to sales, and if so, what type ...
557 Views
Upstart Product Marketing Director, New Products • 3y
Clarity is key. With both internal and external comms, I focus on being as clear and concise as possible. And for internal communications, it’s important to make sure you...
615 Views
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 4y
I tend to keep my communications short, sweet, and to the point while keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR su...
1282 Views
Salesforce Senior Director, Product Marketing • 2y
Keep it short and simple. Majority of reps (and people) won't read more than a paragraph.Use bullets to keep it concise and easy to skimAlways include a CTA (what do you ...
638 Views
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
There’s no one-size-fits-all answer to crafting effective emails for sales teams—it depends on the purpose. However, understanding salespeople and their day-to-day is cri...
858 Views
Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing • 2y
Keep it short :) Start with TL;DR, then flush out the key info and link to other docs with detail. Also, I have found it rare as of late to email the field....Slack is wh...
567 Views
Depends on what this email is for but generally: Keep it short, and to the point. Make it interesting and fun - humor never fails. You want to frame the benefit for them ...
354 Views
Inscribe VP, Marketing • 5y
This is a great question. I have a few rules that we try to live by for our comms: Make it short, sweet, and to the point! You shouldn't expect your sales team to read...
426 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
I’d say it’s not just the sales team, but executives also. The #1 rule to remember is that people are busy so they prioritize based on subject lines and skim on the first...
988 Views