Florian Delval
Director, Technical Product Marketing Manager, ActionIQ
About
I’ve spent two decades helping organizations improve their customer data stack and customer experiences (CX) through technology, people, and processes. My unique blended background — encompassing roles as a software engineer, technical architect, ......more
Content
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 26
The number #1 recommendation is cross functional alignment. In organizations of any size–small and large–it's not sufficient to have only your direct leadership on board with the GTM strategy. Ensuring that the product, sales, and professional services leadership are informed and explicitly suppo......Read More
347 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 7
SMB Markets: Often, the end users and those making the purchase decisions are the same individuals, which simplifies the marketing approach. Enterprise Markets: In contrast, the enterprise presents a more intricate scenario. Purchase decisions are typically orchestrated by leadership teams, o......Read More
193 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 8
The key to efficiently creating "new feature" content at scale lies in implementing a structured template and a streamlined process. 1. Template for Consistency & Efficiency: A template outlines the content's structure and specifies the expected information in each section. This consistency n......Read More
184 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 8
Preparation: DON’T: Join the first call without any preparation. DO: Conduct thorough research on the company's recent results, key initiatives, strategies, and potential pain points. Be well-versed in their business landscape to drive meaningful conversation. Humility and Openness: DON’T: ......Read More
171 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 26
7 tips to go back to when looking to be successful: * Learn what success means. Success for product marketing could mean different things in different companies, but also at different times within the same company! Make sure that for every initiative, you are clear on what success mean......Read More
170 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 6
I've seen this happen at a few occasions where my material would be directly or indirectly copied. To address this challenge and stand out, consider the following insights: * Positive Perspective: The silver lining is that being copied serves as a powerful validation of the success and im......Read More
166 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 5
To begin with, ensure that the product team is fully briefed on the activities planned throughout the launch process, covering pre-launch, launch day, and post-launch phases. Following the launch, consider both quantitative and qualitative data. Quantitative: Focus on quantitative data rela......Read More
164 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 22
Locating experienced Product Marketing professionals can be challenging, especially considering the relatively recent emergence of the function. The good news is that Product Marketing is a highly cross functional role, and most promising talent often possess experience in at least one role a Pro......Read More
161 Views
Florian Delval
ActionIQ Director, Technical Product Marketing Manager • March 22
Let's start with a fact: despite our wishes, a Product Marketing team cannot create tailored content for every sales opportunity or match every account executive’s style and preferred content format. Time and resources are and will remain constrained. Assess your capacity (personal and team), ......Read More
143 Views
Credentials & Highlights
Director, Technical Product Marketing Manager at ActionIQ
Formerly Adobe
Lives In New York, NY
Knows About Competitive Positioning, Analyst Relationships, Building a Product Marketing Team, En......more
Speaks French, English