Florian Delval

The number #1 recommendation is cross functional alignment. In organizations of any size–small and large–it's not sufficient to have only your direct leadership on board ...

SMB Markets: Often, the end users and those making the purchase decisions are the same individuals, which simplifies the marketing approach.Enterprise Markets:In contrast...

To begin with, ensure that the product team is fully briefed on the activities planned throughout the launch process, covering pre-launch, launch day, and post-launch pha...

The key to efficiently creating "new feature" content at scale lies in implementing a structured template and a streamlined process.1. Template for Consistency & Effi...

Preparation:DON’T: Join the first call without any preparation.DO: Conduct thorough research on the company's recent results, key initiatives, strategies, and potential p...

7 tips to go back to when looking to be successful:Learn what success means. Success for product marketing could mean different things in different companies, but also at...

Locating experienced Product Marketing professionals can be challenging, especially considering the relatively recent emergence of the function. The good news is that Pro...

I've seen this happen at a few occasions where my material would be directly or indirectly copied.To address this challenge and stand out, consider the following insights...

Let's start with a fact: despite our wishes, a Product Marketing team cannot create tailored content for every sales opportunity or match every account executive’s style ...