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What core skills should new product marketing managers learn first?

I'm new to PMM. What should I learn first to ground me in the foundation of PMM.

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3 Answers
Product Marketing Skills
  1. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 1y

    You're starting in a good spot here on Sharebird. I think writing and deck design are fantastic foundational skills that you can learn through online course OR in pro-bono work. It's hard to say without knowing more about your current situation but are there areas in your current work or personal life that need better communication? An upcoming event? A blog post? etc? Where can you get the at bats?

    1,379 Views
  2. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 11mo

    From a hard skills perspective, learn how to build these three things: Ideal Customer Profile (ICP) Positioning Messaging They are the core of any PMM's toolkit and everything you do is built upon them. If you can master the ability to create, refine, and apply them, you will be successful. From a soft skills perspective, learn how to: Collaborate Persuade Manage up PMM is the GTM glue of an organization and your success will hinge on your ability to collaborate across teams, persuade stakeholde ...Read More

    412 Views
  3. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y

    If you're new to Product Marketing, start by grounding yourself in the fundamentals of messaging and positioning. In my view, these form the foundation of everything else in PMM. A PMM wears many hats, but at its core, the role is about taking a complex subject and simplifying it in a way that resonates with your buyer—leading them to choose your product over a competitor's. Product Marketing is often essential when the benefits or differentiation of a product aren't immediately obvious, which m ...Read More

    2,958 Views

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