What core skills should new product marketing managers learn first?
I'm new to PMM. What should I learn first to ground me in the foundation of PMM.
3 Answers
ServiceNow VP, Product Marketing - CRM • 1y
You're starting in a good spot here on Sharebird. I think writing and deck design are fantastic foundational skills that you can learn through online course OR in pro-bon...
1376 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 9mo
From a hard skills perspective, learn how to build these three things:Ideal Customer Profile (ICP)PositioningMessagingThey are the core of any PMM's toolkit and everythin...
409 Views
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Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
If you're new to Product Marketing, start by grounding yourself in the fundamentals of messaging and positioning. In my view, these form the foundation of everything else...
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