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What is the best way to practice Product Marketing on your own project? And what online resources you recommend? Thank you!

Holly Xiao
HeyGen Head of B2B MarketingJanuary 13

I touched on this topic in one of the questions above. That said, I think it’s wise to take a deliberate approach. Otherwise, you're just creating work without getting the output you want.

I'd recommend making a list of the core PMM skills hiring managers are looking for. You can find a lot of this information in job descriptions. Once you have the list, map out what skills you can build in your current role and what those projects/responsibilities are. Assuming your manager is supportive of your career development, share the list with your manager and ask him/her/them to help you brainstorm how you can develop some of the other PMM skills that might not come naturally in your role. This will allow you to track your PMM skills over time and have a repository of stories to draw from when interviewing for PMM positions.

If you're looking for something a little simpler, writing, collaboration, project management, business acumen, and data fluency are (a few) key transferable skills for PMMs. Is there a couple you can start practicing today?

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