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What advice do you have for recent graduates that want to go straight into product marketing?
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
7 Answers
Manav Tandon
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaSFebruary 16
You should seek out product marketing specialist roles. In such a role you'll get to help product marketing managers conduct market, customer and competitive research, analyze data on product adoption and new customer acquisition, and develop marketing content and sales collateral. You'll have op......Read More
607 Views
Jane Reynolds
Jane Reynolds
OkCupid Director of Product MarketingMarch 22
I started my career in editorial, and didn’t transition over to marketing until about six years ago. I can’t stress enough how important sharp communication and collaboration skills are when it comes to product marketing. So I’m incredibly grateful I first had the opportunity to focus on my writi......Read More
421 Views
Valerie Angelkos
Valerie Angelkos
Howl VP of Product MarketingMay 24
Product Marketing Specialists, Associates or General Marketing Specialist roles are good roles to kick-off your career in Product Marketing. They all will require you to develop Product Marketing skillsets and eventually become proficient in them -- including areas like working with Product/Tech ......Read More
386 Views
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career CoachNovember 19
Written and oral communication are probably the most important skills you can develop, as they will help you get a foot in the door early in your career and also will continue to be useful throughout your whole career. Going straight into product marketing without any background in it is difficu......Read More
757 Views
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPFebruary 28
It is possible to start a junior product marketing role straight out of college, but a true PMM role requires some real world skills. As a hiring managers, these are some of the things I look for: 1. High maturity and tact: Product Marketing roles are intensely cross functional with the nee......Read More
552 Views
Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingAugust 13
I agree with a lot of Savita's points above. I see a lot of new grads who are interested in product marketing and recommend most new grads to try to build up general marketing skills before they try to move into product marketing roles which are often more senior or more specialized.  I like s......Read More
840 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJuly 23
I believe there is no hard / fast rule about requiring an MBA. I have seen plenty of young graduates make the transition to product marketing. The first year or two is critical in terms of the kind of experience you gather that would help you to position yourself in product marketing.  - pick ......Read More
746 Views