What advice do you have for recent graduates that want to go straight into product marketing?
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
10 Answers
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
You should seek out product marketing specialist roles. In such a role you'll get to help product marketing managers conduct market, customer and competitive research, an...
2326 Views
Carta Vice President Product Marketing • 2y
I've hired people straight out of undergrad, it's possible. Look for entry level titles like product marketing analyst, or specialist...they are out there. BUT, I will ...
1044 Views
Upcoming Event
Mastering Market Research
Howl VP of Product Marketing | Formerly Google • 3y
Product Marketing Specialists, Associates or General Marketing Specialist roles are good roles to kick-off your career in Product Marketing. They all will require you to ...
1240 Views
Upstart Product Marketing Director, New Products • 3y
I started my career in editorial, and didn’t transition over to marketing until about six years ago. I can’t stress enough how important sharp communication and collabora...
996 Views
Salesforce Senior Director, Product Marketing • 2y
It's a hard discipline to enter right out of college but it's absolutely doable. I say that because it's a high visibility function that is extremely cross-functional and...
980 Views
If you can do an internship during school, i highly recommend that - it gives you exposure to the role and will make for an easier transition - plus it helps build your n...
549 Views
AssemblyAI CMO • 6y
I agree with a lot of Savita's points above. I see a lot of new grads who are interested in product marketing and recommend most new grads to try to build up general mark...
1002 Views
Cisco Director of Product Management, Speech and Video AI • 6y
I believe there is no hard / fast rule about requiring an MBA. I have seen plenty of young graduates make the transition to product marketing. The first year or two is cr...
910 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Written and oral communication are probably the most important skills you can develop, as they will help you get a foot in the door early in your career and also will con...
1283 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
It is possible to start a junior product marketing role straight out of college, but a true PMM role requires some real world skills. As a hiring managers, these are som...
741 Views
Related Questions
If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?Any tips for someone in sales looking to move to product marketing ?What's the most important piece of advice you'd have for an undergrad student who wants to land an entry-level PMM job, despite the fact that a bulk of PMM jobs require an MBA? How do you strengthen your product marketing skillset on the job when time is of the essence?What advice do you have for a new grad trying to get a foot in the product marketing door?What's the best way to enter the product marketing field?