When thinking about PMF research, it can be variable but the approach of documented Iterative loops is helpful. For example Loop1 has 4 key variables to test for by any market research method - Those variables maybe product features, competitive options, messaging and category-maturity - Loop1 can be run for a quarter Loop2 has another 4 key variables - similar product features as loop1, but different competitive approach, adapted messaging to select customers and category could be all maturity ...Read More
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