How do you decide whether to engage an outside research vendor vs. doing scrappy research yourself?
5 Answers
Treasure Data Director of Product Marketing • 1y
Whether in-house or with a consultant, the goal remains the same: to deeply understand your market and customers, and to leverage this understanding to make informed, str...
1001 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
Whether to do user research in-house or hire a vendor is a decision that depends on three key factors: budget, time, and quality.Engaging a research vendor is the more ex...
3240 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Having skilled, experience market researchers in-house (whether in PMM or not) certainly makes it easy to take on more projects yourself. No matter how good outside firms...
1504 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y
First understand the appetite level for research across the organization. If a lack of customer or market understanding is preventing the business from achieving key goal...
470 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
My bias is towards conducting in-house research first to establish the foundations and get crisp on the business subjective, research questions, target personas … what we...
1260 Views
Related Questions
How do you build a business case to conduct market research in scrappy startups?How do you recommend researching on a very limited budget?Which research activities does your product marketing team do internally, and which research activities do you outsource?Can you share best practices to do impactful market research on a tight budget?What market research tools do you recommend for efficiency?How do you make sure to get feedback from decision maker, researcher/influencer in buy GN process and user.