What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's?

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All related (48)

Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 15

Everything delivered external to your company should be properly branded, which means that as a product marketer you should ensure that you understand your company's branding guidelines and/or procedu

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How do you choose the right channels to activate the audience when you're launching a brand new product?

How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?

What is the role of Product Marketing compared to other parts of the business in driving product adoption?

When launching a new product, what sales assets are a must have to make the launch a success?

What's the most effective way you've found to introduce/launch new features within the product UI?

How important are brand marketing skills for product marketers compared to analytical skills?