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What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's?
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Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 15
How do you choose the right channels to activate the audience when you're launching a brand new product?
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
What is the role of Product Marketing compared to other parts of the business in driving product adoption?