Zendesk Director of Product Marketing | AI • 1y
Great question. With any launch, especially one that's focused on an acquisition, brand alignment is critical. At Zendesk, we work very closely with our brand team to ensure that the acquired product not only retains its unique value but also enhances the overall brand portfolio. The brand team ensures that the acquired product fits within our existing brand narrative and values, so this could involve rebranding efforts (eg logos, web, etc), if necessary, and creating cohesive messaging. Product ...Read More
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