Communities
Sign Up / Sign In
Back to Your Feed
What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's?
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation • November 15
Everything delivered external to your company should be properly branded, which means that as a product marketer you should ensure that you understand your company's branding guidelines and/or procedures.
Beyond that, branding doesn't have much involvement in product launches; typically these are owned and led by product marketers in collaboration with other Marketing teams aside from branding.
658 Views
Related Ask Me Anything Sessions
Zendesk Senior Director, Product Marketing, Candace Marshall on Product Launches
November 22 @ 10:00AM PST
Twilio Director of Product Marketing, Lindsey Weinig on Product Launches
November 8 @ 9:00AM PST
Bluevine Sr. Director of Customer Research, Content, and Product Marketing , Anna Wiggins on Product Launches
November 7 @ 9:00AM PST
Top Product Marketing Mentors
Christy Roach
Airtable Head of Product Marketing
Lindsey Weinig
Twilio Director of Product Marketing
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy
Eric Bensley
Asana Head of Global Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Vishal Naik
Google Product Marketing Lead
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Related Questions
How do you create a GTM/launch strategy for a product with a long beta period? Follow-up question: What do you do if the product changes significantly between beta and full launch?Do you tier features in product launches? If so, how do you determine the tier for each feature and what's the difference between each?How do you think of product launches for Software? Are new features considered product launches? How do you thinking of the various tiers of Product launches associated with Software (i.e. product, feature, function. update, bug patch)Do you have a product launch template that shows what teams (and when) to incorporate into the preparation of a strategy/plan?How do you make room for new ideas in your launch campaigns vs following a tried-and-true playbook?How do you make decisions around channels to use for new product launches?