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What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's?

Rachel Cheyfitz
Rachel Cheyfitz
Coro Head of Product Marketing and DocumentationNovember 15

Everything delivered external to your company should be properly branded, which means that as a product marketer you should ensure that you understand your company's branding guidelines and/or procedures. 

Beyond that, branding doesn't have much involvement in product launches; typically these are owned and led by product marketers in collaboration with other Marketing teams aside from branding. 

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