What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?
Go-To-Market StrategyLaunch FrameworksLaunch ChannelsLaunch StrategyLaunch MetricsProduct Marketing KPI's
15 Answers
Meta Product Marketing Lead, AI Glasses • 4y
As much as I would love to share a one-size-fits-all KPIs, I’ve found that no two launches are the same. Even if you’re launching a product again in a new market, you’ve ...
56854 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 3y
Ultimately I think that every launch should have one "north-star" goal and cascading KPIs, and you might see that varies by launch. For example, your north-star could be ...
9018 Views
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Airtable Senior Director, Product Marketing • 4y
I'm glad you asked about KPIs. As Product Marketers, we don't have the luxury of a single metric or even a couple metrics. We own the health of the story & vision our...
12046 Views
There are dfinitely many directions to take. I'll try to distill down to two metrics across external & internal GTM KPIs: External Leads, or Revenue within X days o...
3423 Views
Stripe Head of Product Marketing, APAC • 2y
Philosophically, I think Marketers can be very insecure, and use metrics and KPIs to demonstrate capability or establish credibility. The truth is, no one is questioning ...
21380 Views
Verkada Vice President Product Marketing • 4y
As always, the answer is probably “it depends” as it really does depend on what the goal of your launch is. For example, are you trying to drive awareness of a feature? A...
3854 Views
Webflow Chief Marketing Officer • 3y
Product Marketers should, as they say, measure what matters...and what matters is heavily dependent on the stage of the business and product. If you are earlier stage, fo...
2998 Views
KPIs are hard for PMMs. (1) we don't directly influence everything. (2) we have a lot of indirect influence. But my rule of thumb is figuring out your North Star Met...
3277 Views
Iterable Chief Marketing Officer • 3y
The most typical KPIs are pipeline/revenue if it’s a product that can be purchased or product adoption if it’s free. However, there are other KPIs that can be leading ind...
2795 Views
Virta Health Director of Product Marketing • 3y
There are different motivations for launching products. For example, beyond solving a buyer problem a company could launch a product to expand TAM, retain customers, or d...
3884 Views
Attentive Senior Director of Product Marketing • 2y
Every GTM plan should have different KPIs tailored to the product launch and dependent on the launch objectives - whether driving direct revenue, user adoption, or engage...
1946 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Some KPIs I consider across the PMM remit are: Core PMM: Platform Adoption, Activation, and Expansion (via product and sales-led motions) Customer and Lifecycle Marketin...
682 Views
Diageo Head of Tequila Portfolio • 2y
Keep in mind the specific KPIs will be dependent on your business and product, however, there are a few that I would consider fundamental for any GTM strategy especially ...
3187 Views
BrainKraft Founder • 2y
I assume you mean KPIs that objectively demonstrate progress.I have a simple approach that anyone can follow. It starts with clearly defined objectives. I use Win, Keep, ...
376 Views
Product Marketing Consultant | Formerly Salesforce • 4y
The goal of most B2B launches is revenue--but there are many other KPIs you can track besides how much revenue you've generated! Customer KPIs: These KPIs all tell me ho...
26931 Views
Related Questions
Which KPIs do you consider most important depending on the goals you want to achieve?What are the KPIs you’re focusing on?How do you handle KPI formulation?In your experience, what KPIs "must haves" for any product marketing role or team?How many primary KPIs should a PMM have for a product?What are PMM KPIs that can be directly attributed product marketing work?