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What is the single most important skill / expertise for a relatively junior PMM to cultivate that separates the good from the (potentially) great?

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3 Answers
Product Marketing Career Path
  1. Yvonne Chow
    Yvonne Chow

    Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y

    Stakeholder management is the most important skill/expertise for a junior PMM, and it will set them apart. Stakeholder management is the umbrella term I use that encompasses: Cross-functional team communications Cross-functional team management Transparent, timely, and concise communication Timely follow-ups Getting stakeholder buy-in Ultimately, like in most careers, cultivating relationships and aligning people around a single objective are powerful tools that will help a PMM progress in their ...Read More

    237 Views
  2. Julien Sauvage
    Julien Sauvage

    Clari VP, Brand, Content and Product Marketing • 4y

    I think Messaging / Positioning / Storytelling are absolute must-haves, but then - in true Product Marketing fashion, you have to clearly identify your edge. What’s your core differentiation on the market? I personally love skills such as Customer facing skills (if you come from a sales/ CS background) Being able to go deep into the tech - you can build demo, not just decks If you have an intimate knowledge of the customer journey, you can work on adoption programs If you like teaching then Enab ...Read More

    1,187 Views
  3. Jo Ann Sanders
    Jo Ann Sanders

    Honeycomb.io fmr VP Marketing • 4y

    The single most important skill is to deeply understand and feel a sense of ownership over how your company makes money and where the problems are in the marketing-SDR-sales funnel. Or in the self-serve funnel, depending upon your business model. PMMs are drawn to the function generally because it is really fun to be an awesome product expert and storyteller. Oftentimes, PMMs will showcase to me the volume and quality of their content work in interviews. What I am looking for, however, is for yo ...Read More

    795 Views

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