Content
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Successful multi-channel marketing strategies require careful planning and coordination - here are some thoughts from my experience:During my time at Hootsuite and Linked...
1118 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
A GTM (go-to-market) plan is imperative for both PMMs and stakeholders, for several reasons:Provides clarity & alignment on target audiences, customer personas, value...
672 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Great question. The decision to delay a product release announcement should be based on a combination of factors, including product readiness, market conditions, competit...
431 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
The first 30/60/90 day goals as the new Head of Product Marketing for a start-up without a product marketing function can be broken down into these 3 parts:First 30 days:...
423 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
This question is a good reminder that not all product releases are launches.On a related note, I had a team member who constantly worked on product deprecations, which ar...
368 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Product marketing in a product-led growth company plays a pivotal role in aligning the product with market needs. This means encouraging product adoption, stickiness, and...
327 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
I think it's a nice idea to have an online portfolio, but not a necessity for a product marketer. When I interview candidates, I find it a better use of everyone's time a...
276 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Product marketers can make the most impact by deeply understanding the entire buyer-to-user lifecycle. In addition to working very closely with the Product org, I would a...
263 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
I wish I knew these things when I first started in product marketing in 2008:Relationships matter. Make connections with different teams, including those that you may not...
250 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Stakeholder management is the most important skill/expertise for a junior PMM, and it will set them apart. Stakeholder management is the umbrella term I use that encompas...
233 Views
Credentials & Highlights
Director of Product Marketing at Zennify
Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify
Studied at B. Comm in Management and Marketing
Lives In British Columbia, Canada
Hobbies include Rock climbing, reading, and being a working mom of 1.
Knows About Analyst Relationships, Brand Strategy, Building a Product Marketing Team, Category Cr...more
Speaks English, Malay, Indonesian, Cantonese