For someone chasing the CMO position in the next 8-10 years, would you recommend them to practice brand marketing before product marketing or reverse?
I have experience in both fields but not really in a dedicated fashion. I am now standing at a stage where I have to choose between 2 options: AM - Brand marketing or Sr. PMM. What would you have chosen?
2 Answers
Verkada Vice President Product Marketing • 5y
The way I think about the ‘pillars’ of B2B tech marketing a CMO needs to be familiar with are as follows: Product Marketing: e.g, go-to-market strategy, product position...
3219 Views
Customer.io Chief Marketing Officer • 1y
The answer to this question really depends on the size of the company where you want to be CMO. Larger companies with massive scale and sell more mature products must imp...
5066 Views
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