For someone chasing the CMO position in the next 8-10 years, would you recommend them to practice brand marketing before product marketing or reverse?

I have experience in both fields but not really in a dedicated fashion. I am now standing at a stage where I have to choose between 2 options: AM - Brand marketing or Sr. PMM. What would you have chosen?

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All related (33)

Priyanka Srinivasan

Head of Product & Growth Marketing at Qualia • August 12

The way I think about the ‘pillars’ of B2B tech marketing a CMO needs to be familiar with are as follows: Product Marketing: e.g, go-to-market strategy, product positioning & messaging, competiti

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