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I have experience in both fields but not really in a dedicated fashion. I am now standing at a stage where I have to choose between 2 options: AM - Brand marketing or Sr. PMM. What would you have chosen?
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Priyanka Srinivasan
Head of Product & Growth Marketing at Qualia August 12
The way I think about the ‘pillars’ of B2B tech marketing a CMO needs to be familiar with are as follows: Product Marketing: e.g, go-to-market strategy, product positioning & messaging, competiti