For someone chasing the CMO position in the next 8-10 years, would you recommend them to practice brand marketing before product marketing or reverse?

I have experience in both fields but not really in a dedicated fashion. I am now standing at a stage where I have to choose between 2 options: AM - Brand marketing or Sr. PMM. What would you have chosen?

Answer

2 Answers

Product Marketing Career Path

Priyanka Srinivasan

Verkada Vice President Product Marketing • 5y

The way I think about the ‘pillars’ of B2B tech marketing a CMO needs to be familiar with are as follows: Product Marketing: e.g, go-to-market strategy, product positioning & messaging, competitive intel, sales enablement, analyst relations, etc Demand Gen: Includes sub-pillars of Performance marketing (e.g., paid media, website, seo, nurture, etc) Field marketing (e.g., curated experiences, trade shows, etc) Customer marketing (e.g., customer stories, videos, references) Content marketing ...Read More

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Jason Lyman

Customer.io Chief Marketing Officer • 2y

The answer to this question really depends on the size of the company where you want to be CMO. Larger companies with massive scale and sell more mature products must implement successful brand marketing strategies to compete. Therefore, I would optimize your development of that brand marketing skill set. However, if you want to work for a smaller company or an organization selling products in a newer product category, they value that product marketing skill set when selecting a CMO. While there ...Read More

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