Jo Ann Sanders

It is really hard to get these types of big deliverables right, as you won’t really have enough information as an interviewee to nail them. Unless I specifically ask for ...

This is one of the trickiest parts of PMM. We generally do not hold a number, but we enable teams that do hold a number (i.e. Demand Gen, SDRs, Sales, etc). I do ask my ...

Great question. There are 3 ways to get demonstrable management experience outside of having FTEs report to you. #1: Manage interns and contractors. Volunteer to run a m...

I do think having a mix of both startup and large company experience is highly desirable - it shows that you can succeed in a variety of environments. So at some point, y...

In your current company, start building a relationship with the PMM team and PMM leadership. Volunteer to take on a few things that leverage your background and help PMM....

The single most important skill is to deeply understand and feel a sense of ownership over how your company makes money and where the problems are in the marketing-SDR-sa...

What PMM leaders are looking for in a candidate really comes down to 3 things. A deep understanding of the target audience. As a generalist marketer, you probably have u...

I would look at 2 vectors. What products/features are critical in winning deals. At Honeycomb, our Sales Engineering leader looked at all closed/won deals in a given tim...

For my #1 tip, see the answer to another question here re: what skills to develop to stand out as a PMM. tl;dr: deeply understand the marketing-SDR-sales funnel (and/or t...