Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
This should be a continuous exercise with time investment dependent on the where the biggest issues are. When it come to net new product launches, those that expand TAM, its worth spending tons of time on the roadmap. When the launch is around bug fixes and what is really CSAT, its probably not as worthwhile.
At least 6 months out is a good rule of thumb, but it depends on how involved leadership is and how much exploration you need to do. For us, leadership is pretty hands-on with major product launches and investment areas, so the research phase usually starts about 6 months ahead, while simultaneously starting an MVP build. As we dig into what we actually need to build in-depth, we get clearer on when we can feasibly launch. Here's roughly how it breaks down for us: 3 months for research and MVP b ...Read More
KiwiQ.AI Head of Marketing & GTM • 1y
Most significant product launches are time-bound. Key factors can vary from: The typical match with a product's Beta or GA launch Size and impact of the launch: priority, secondary, or tertiary Being part of a broader PR or company strategy, like an announcement at a large event or conference Providing an update at a Board meeting or top analyst briefing, or Even meeting a key customer's expectation. They have a timeline, key steps across channels, internal and external go-live, and success meas ...Read More
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo
For me, influencing the roadmap and preparing for launch aren’t really separate phases – they overlap, but the emphasis shifts over time. For larger launches, I like product marketing involved as early as possible, often well before there’s a firm launch date. That early phase is less about timelines and more about shaping direction – pressure-testing the problem, who it’s really for, and how success will be measured. That influence can start many months out, especially for more strategic bets. ...Read More
November 13, 2025 @ 12:00PM PT
November 13, 2025 @ 11:00AM PT
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