What is typically the timeline that you’re committing to for influencing the product roadmap for launches versus exploration?
4 Answers
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
This should be a continuous exercise with time investment dependent on the where the biggest issues are. When it come to net new product launches, those that expand TAM, ...
734 Views
At least 6 months out is a good rule of thumb, but it depends on how involved leadership is and how much exploration you need to do.For us, leadership is pretty hands-on ...
983 Views
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KiwiQ.AI Head of Marketing & GTM • 1y
Most significant product launches are time-bound. Key factors can vary from: The typical match with a product's Beta or GA launch Size and impact of the launch: priorit...
958 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
For me, influencing the roadmap and preparing for launch aren’t really separate phases – they overlap, but the emphasis shifts over time.For larger launches, I like produ...
196 Views
Related Questions
How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?How do you influence the product roadmap if the roadmap has already been laid out by product? How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?How do product marketers lead a product launch when roadmaps and priorities are constantly changing?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you influence the product roadmap from an annual perspective? What is the criteria for prioritization? (Think: Planning)