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How do you balance feature updates that dev wants to get pushed out vs. trying to hold their launch due needing to do sales training?

Christina Dam
Gusto Head of Product Marketing | Formerly Apple, Electronic Arts, Digitas3y
This is a great question and one that unfortunately can happen quite often. Whether it’s sales training or another aspect of the GTM plan, it can be challenging to get al...
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1211 Views
Madeline Ng
Google Global Head of Growth Go-to-market, Google Maps Platform2y
I love this question because it reflects the reality of working between a sales organization and a technical team of product managers and engineers! This is a situation w...
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2644 Views
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Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini3y
Impact. If you dont do the training, will the feature be used? Will it create more bugs? I think of this as a cost benefit equation--What is the cost of holding a launch ...
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508 Views
Robin Pam
Stripe Product Marketing Lead6y
In enterprise software, you can usually let the product and engineering team push new features when they are ready, as long as sales training is coming soon. Adoption of ...
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1600 Views