How do you know when you have enough solid information to put forward a product suggestion?
This ties into convincing teams that a feature or change is needed. What level of evidence or research is needed to show that a certain feature or requirement is a "must have" on the product roadmap. "The competitor has it" is not always justifiable evidence.
4 Answers
Iterable Chief Marketing Officer • 4y
You need to prove that there's market demand for it and that the customer is willing to pay for it. Or that it's a major cause of churn which clearly shows monetary impac...
1261 Views
Okta SVP Product Marketing • 3y
Focus group or survey data from customers or prospects Market research study showing the need for certain capabilities Survey data from sales, customer success showing t...
467 Views
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Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
It's definitely should never be about just one thing - the customer wants it, our competitor has it, etc. This is a mistake that's often made when product teams build wit...
328 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
Ultimately I view roadmap as a path to your company's vision to get more customers to use your service. Thus, I definitely dont think that meet-comp features by themselve...
507 Views
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