Have you come across good resources for thought leadership content related to industry product marketing? If so which would you recommend?

Although there are so many great resources out there across every facet of technology marketing, I really haven’t found any in-depth resources that focus specifically on industry marketing strategy. [Honestly], one reason why I wanted to host this AMA was to give myself the space to reflect and write down some of the industry marketing strategies I’ve developed over the years, and provide this AMA as a resource to our community of marketers. I hope you find this AMA helpful, and if you do find something really good on industry marketing strategy that I missed, please do share it on this thread.

Certainly Sharebird, which is always good for a wander around Q&A's and other content. There are a few podcasts I really like, like Product Marketing Insider, the Product Marketing Experts and Product Marketing Life. There's some good stuff in Forrester's Sirius Decisions about Industry Marketing but it's also helpful to follow certain influential folks in an industry, even if they're not marketers, to soak in the language and topics that matter. Especially at senior levels, industries are smaller than we think they are from a people perspective - all the IT architects in the big banks know each other, the community of drug safety executives is pretty tight, etc.

Always remember - be a storyteller and understand your customer through and through. Highly recommend Aaron Sorkins masterclass on screenwriting, it gives a fantastic framework for storytelling.

I typically read and listen to thought leaders that are customer centric, almost to a fanatic sense. With that being said, its also important to be well rounded as an industry marketer, reading and listening to things outside of marketing helps understand the bigger picture. I see the role as revenue focused and highly strategic, and tend to surround myself with content that emodies it (sales/cro books, operation strategy, and so forth). 

In this list of books, I've omitted a few that I think are foundational books, which if you're reading this AMA, you've read (Crossing the Chasm, Blue Ocean strategy, etc):

1. Loved: How to rethink marketing for tech products 

2. Sales Acceleration Formula 

3. Behind the Cloud 

4. Ogilvy On Advertising 

5. Managing Oneself 

6. Ultimate Sales Machine 

7. Cashvertising 

8. The Boron Letters 

9. Hooked

10. Influence (all marketers should read this)

Unfortunately, I really haven't. Find people who've worked places where you see great industry expertise. Talk to them. Talk to customers. 

Read Crossing the Chasm. Again. 

Ooh, fun one. Alex and the Sharebird team are telling me that there's a 300-character minimum answer. Now we get to pick on them a bit.

"Alex, I thought that one of the greatest strenghts of PMM was synthesis and simplification! Why can't I be super concise and pithy here? ARE YOU NOT ENTERTAINED!?"

Okay, let's see if that's 300 chars yet... ... 

I think Sharebird has a lot of great content on product marketing overall. Industry product marketing also has a lot of similarities to solutions marketing, audience marketing and outbound product marketing in general, so any content that touches those topics would be a good resource. 

Another great source of inspiration would be to see how other companies are marketing to a particular industry. What are the key pain points and use cases other vendors are highlighting, where do they show up and what campaigns do they run? If you find another vendor has a compelling story or smart marketing strategies, even if they are selling very different products as you do, chances are they’ve done their research and have something you can learn from.