Have you come across good resources for thought leadership content related to industry product marketing? If so which would you recommend?
5 Answers
Although there are so many great resources out there across every facet of technology marketing, I really haven’t found any in-depth resources that focus specifically on ...
2407 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Always remember - be a storyteller and understand your customer through and through. Highly recommend Aaron Sorkins masterclass on screenwriting, it gives a fantastic fra...
673 Views
Upcoming Event
Mastering Market Research
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 4y
Certainly Sharebird, which is always good for a wander around Q&A's and other content. There are a few podcasts I really like, like Product Marketing Insider, the Pro...
1024 Views
I think Sharebird has a lot of great content on product marketing overall. Industry product marketing also has a lot of similarities to solutions marketing, audience mark...
880 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
Unfortunately, I really haven't. Find people who've worked places where you see great industry expertise. Talk to them. Talk to customers. Read Crossing the Chasm. Agai...
521 Views