What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers?
E.g. Should the new feature be an add-on or bundled? Should there be an increase in price?
2 Answers
Stripe Head of Product Marketing, APAC • 2y
For new products especially, pricing and packaging should inform, and be informed by the broader GTM strategy (it's why I'm so bullish about the role PMMs play in contrib...
8134 Views
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 8mo
There are a lot of angles to this question — and it’s especially relevant in the AI era, where powerful features often carry hefty costs to run. The right approach usuall...
742 Views
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