When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?

If you're lowering your price, you might have bigger problem than how to communicate the change. This sounds like a more fundamental product strategy, positioning, and s...

I like to start from a place of trust: give customers a credit for the difference. Think about how much more likely you are to come back to a restaurant who made a mista...

I've always taken the approach that you don't touch existing customers until at least renewal time. So if you lower your pricing there is no need to address your current ...