How do I decide whether to publish pricing on my company's website?
3 Answers
Kajabi VP Product Marketing & Lifecycle • 3y
Deeply understand your target customer and their buying preferences. How do they want to purchase from you? Will knowing the price up front help in the buying process? Ar...
447 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
This is a tough question as it causes a lot of fear especially for salespeople who think it will limit their ability to maintain their current average selling prices but ...
404 Views
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 4y
It's become a trend today to publish pricing pages, 75% of companies do. But this is by no means a virtue. The following is an excerpt from my book, Price To Scale. "When...
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