My VP Sales thinks that increasing pricing is not possible and any increase will lessen her ability to hit her number. How should we think about changing pricing?

Start by articulating internally why you want to increase price - do you have new functionality that is delivering additional value, are you bleeding margins, have your c...

Without a ton of context on how your company works and what the decision making process looks like, I’d say my biggest advice on what to do here is to lay out the full bu...

I would approach this similarly to how I approach any re-pricing exercise. It is a best practice to evaluate your prices at least once a year for most products. Your VP o...

In my experience, most Sales teams think the pricing is too high, and often they have the data to back it up with win/loss calls suggesting price as the reason a customer...