Giant Stride Marketing Group President • 3y
I use different templates depending on the company, nature of the product, and relative importance of the launch (see related question on this topic), but the elements I would include: List of new features, with SHORT descriptions that include functional capabilities as well as business value. What someone would say conversationally if they had to describe what’s new and explain why a customer should care. Elevator pitch/ buyer personas, if different from before Use cases Demo script/ screenshot ...Read More
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