Question Page

How to prepare the sales team to handle any negative feedback or issues that may arise post-launch?

Nikhil Gangaraju
Nikhil Gangaraju
Amplitude Product Marketing DirectorOctober 16

I think its fair to assume that initial product feedback may sometimes be mixed. so It is important to capture as much of it as early as possible. At Amplitude we use a variety of different channels to begin with

-We have product feedback submissions that can be submitted on behalf of the customer by sales or customer success which we track in our PD operations via product board
-We have internal channels dedicated to product pillars consisting of a Swarm of experts PD+Design+Eng that can triage any issues raised by sales or success teams
-Finally we also have community monitoring across forums where we track any feedback and can respond acordingly

Sales teams like any other teams are armed and well enabled on what the product is capable of and not capable of ( limitations ) early on in the product life cycle, so its important to get this right in the messaging so it can be clearly communicated to customers early in the product launch

1023 Views
Sharebird PMM Exec Event - KPI's
Wednesday, November 20 • 12PM PT
Sharebird PMM Exec Event - KPI's
Virtual Event
Sharon Markowitz
Nate Franklin
Surabhi Jayal
+48
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product Marketing