How do you get input from Sales on marketing content ideas and feedback?

I meet with Sales at a minimum once a week, but most of the time several times a week.   What I like to do during these sessions is to: Begin to understand their needs and where they need the most help. For example, as they work on engaging with prospects, are there common sticking points that come up in sales conversations (e.g., pricing, competitive differentiation)? What are those sticking points and why are they occuring? Share a point of view or strawman. Blank sheet discussions to collect ...Read More

Great question. I suggest all marketers to collaborate with their sales team. At my previous company, marketers were required to shadow a certain number of sales calls per month. This was a great way for us to understand their process, hear what prospects are saying, and align what we're doing. In terms of engaging Sales for input, here is what I'd suggest: Find a core group of sales reps who will be your champions. For us, we identified a group of around 5 reps in the segment we were focused on ...Read More

The sales team is often at the front lines. They are the eyes and ears of your go-to-market strategy. Engaging with sales starts with the little things to build trust that you understand their world. Sit with the sales team at the office at a floater desk. Be a fly-on-the-wall in their meetings. Sit down next to a salesperson for lunch. Set up virtual coffee meetings. Look at their activity on LinkedIn. Dont just talk to the sales managers. Connect at every experience level and role in the sales ...Read More

First, you want to leverage the sales team to get content ideas as you plan. The ideal partnership between marketing and sales is when you are having regular conversations so you always have a pulse on what is resonating in the market. You can also Run a regular survey to gather specific input - whether its on what competitors they come across the most or ideas for topics, etc. Tools like Gong are great because you can passively listen to sales conversations and get ideas  Sometimes Slack channe ...Read More