How do you get input from Sales on marketing content ideas and feedback?
Some of the best marketing ideas for content come from the sales team.
5 Answers
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
I meet with Sales at a minimum once a week, but most of the time several times a week. What I like to do during these sessions is to:Begin to understand their needs and ...
1511 Views
HubSpot Marketing Fellow - Partner GTM & Product Readiness • 3y
Great question. I suggest all marketers to collaborate with their sales team. At my previous company, marketers were required to shadow a certain number of sales calls pe...
3493 Views
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AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
The sales team is often at the front lines. They are the eyes and ears of your go-to-market strategy. Engaging with sales starts with the little things to build trust th...
633 Views
First, you want to leverage the sales team to get content ideas as you plan. The ideal partnership between marketing and sales is when you are having regular conversatio...
493 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
I stay in touch with the sales team through regular check-ins, listening to their sales calls, and watching them pitch. Seeing them in action really helps me understand w...
1245 Views
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