Atlassian Head of Product Marketing, Bitbucket • 2y
PR and AR are really important GTM channels, and having strong leaders/ICs in both of those functions is crucial to reaching customers and prospects with the right messages and GTM strategies. Unfortunately, too many times I’ve seen PR and AR treated as an afterthought. Instead, you need to work closely with both functions well in advance of a launch to have sufficient time to develop the right approaches and to adapt to the input you receive. PR Expertise: Understands the idiosyncrasies of vari ...Read More
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