What is your process for creating a sound competitive position? What tools do you use?
3 Answers
Barracuda Networks Product Marketing Director • 3mo
I don't believe in overcomplicating it with 50-page decks. I focus on three main pillarsFirst, is the ‘So What?’ or identifying customer pain point. I start by interviewi...
1644 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
Creating strong competitive positioning is part art, part science, with a bit of detective work. The key is to understand your customers, your competitors, and your uniqu...
3888 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Etsy Senior Director, Seller Growth & Retention • 4mo
At the foundation of a sound competitive position is 2 things: Keeping up with how your competitors (and adjacent or related companies) are evolving over time. Having a c...
767 Views
Related Questions
What are the top documents you create when working on Competitive Positioning programs? What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?What competitive positioning frameworks have worked best for you?How do you obtain competitive intelligence on a competitor's product that has very little public-facing marketing around it?How are you using AI for competitive research and battlecard updates?What tools or frameworks do you utilize when conducting competitive and market intelligence?