What is your process for creating a sound competitive position? What tools do you use?
4 Answers
Barracuda Networks Product Marketing Director • 3mo
I don't believe in overcomplicating it with 50-page decks. I focus on three main pillarsFirst, is the ‘So What?’ or identifying customer pain point. I start by interviewi...
1695 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
Creating strong competitive positioning is part art, part science, with a bit of detective work. The key is to understand your customers, your competitors, and your uniqu...
3906 Views
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Etsy Senior Director, Seller Growth & Retention • 4mo
At the foundation of a sound competitive position is 2 things: Keeping up with how your competitors (and adjacent or related companies) are evolving over time. Having a c...
772 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 22
Olesia's framing around the "Only Us" statement is exactly right, and I'd add one layer: that statement has to be something your buyers already care about, not just somet...
168 Views
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