When considering a new initiative, how do you determine what questions to ask your MR team to ensure you are getting the right data to inform your decision?

There is an interesting overlap between market research and competitive intelligence. that intersection is market intelligence. strictly speaking CI is only about direct competitors. Ignoring things like technology changes, indirect / partner landscape, macroeconomic changes, market size, regulatory pressures and various other areas. With that, asking your research team to keep an eye on how the market is evolving and therefore what it means for the competitive arena is a helpful partnership