ClassDojo Head of Product Marketing • 8mo
I think about this the same way I think about writing a creative brief. If you don’t start with clarity on what problems you’re trying to understand or solve, you won’t get the right output. That’s why I always write a simple one-page research brief before kicking anything off. It forces focus on the business decisions we need to make while giving the research team room to find the right methodology. Here’s the structure I use: Context: What’s happening in the business or market that makes this ...Read More
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