Should you dissect your competitors by industries that are most bound to encounter them in?
6 Answers
Apollo.io Head of Competitive Intel • 3y
That's one way you can segment competitors. A few others you may want to consider: Persona that's most likely to purchase the competitor Company size that's most likely ...
1663 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Yes, dissecting competitors by industry makes sense when their strengths, weaknesses, and traction vary across verticals. Some competitors thrive in highly regulated indu...
430 Views
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Jellyfish VP of Product Marketing • 2y
If you see different competitors by industry, then yes. At a previous company we realized that when we expanded into different industries (e.g. going from Tech to Healthc...
1936 Views
Giant Stride Marketing Group President • 3y
If you're asking this question, it sounds like your sellers are likely to see different competitors in different industries. I would ask: Do the use cases differ for cus...
268 Views
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
It can be helpful to dissect your competitors by the industries in which you are most likely to encounter them, as this can provide valuable insights into their strengths...
236 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
This question blends market strategy with competitive strategy. Yes, it’s common to pursue industries that align with your GTM strategy. (Pro-Tip! Check out my AMA on GTM...
977 Views
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