Should you dissect your competitors by industries that are most bound to encounter them in?
7 Answers
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • May 6
You can certainly do this, but if you’re going to go that route I would recommend that instead look at competitors by solution bucket. Which competitors are coming up mor...
366 Views
Apollo.io Head of Competitive Intel • 3y
That's one way you can segment competitors. A few others you may want to consider: Persona that's most likely to purchase the competitor Company size that's most likely ...
1670 Views
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Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Yes, dissecting competitors by industry makes sense when their strengths, weaknesses, and traction vary across verticals. Some competitors thrive in highly regulated indu...
436 Views
Jellyfish VP of Product Marketing • 3y
If you see different competitors by industry, then yes. At a previous company we realized that when we expanded into different industries (e.g. going from Tech to Healthc...
1937 Views
Giant Stride Marketing Group President • 3y
If you're asking this question, it sounds like your sellers are likely to see different competitors in different industries. I would ask: Do the use cases differ for cus...
269 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
It can be helpful to dissect your competitors by the industries in which you are most likely to encounter them, as this can provide valuable insights into their strengths...
239 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
This question blends market strategy with competitive strategy. Yes, it’s common to pursue industries that align with your GTM strategy. (Pro-Tip! Check out my AMA on GTM...
977 Views
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