Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing • 2y
It is not either/or. It is both. If “Product Led Growth” is using the product so a customer can self-evaluate, buy, implement, expand/renew, that is clearly a good thing as it accelerates the sales cycle, and frankly demanded by customers these days - most do not want to talk to sales early. And there is still plenty of room for sales to reach out to these quality, Product-Qualified Leads, drive upsells, and more. And at some point the self-serve trialer will want to engage with sales for a full ...Read More
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