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A competitor copies all of our public material. How can we differentiate?

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3 Answers
Product Marketing Skills
  1. Joe Goldberg
    Joe Goldberg

    Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing • 2y

    I have seen this where an inferior company copies you and plays unethical. They copy your web site messaging, they have similar-sounding case studies, they have fake/good G2 reviews, they have fake LinkedIn followers, etc. And they undercut you on price. Problem is buyers at first glance see no differentiation between you and them. A solution I have seen work well is reliant on you having the better product. Which is you force the evaluator into a hands-on trial where they see first-hand your UI ...Read More

    1,125 Views
  2. 🟧 Hugo H. Macedo 🟧
    🟧 Hugo H. Macedo 🟧

    Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y

    Here are a few options that they can't copy, and you can use them to stand out. Brand personality: find your distinctive voice - how you speak and appear. Usually, they don't copy your style unless it is not differentiated. Customer delight and endorsement - make you customers love you and enable them to get you references, reviews and case studies Leverage data from your product to prove value and give insights on the particular use case Leverage your employees to give voice and face to your pr ...Read More

    182 Views
  3. Florian Delval
    Florian Delval

    ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y

    I've seen this happen at a few occasions where my material would be directly or indirectly copied. To address this challenge and stand out, consider the following insights: Positive Perspective: The silver lining is that being copied serves as a powerful validation of the success and impact of our work. Continuous Innovation: Consider the unique innovations your product and engineering teams have developed that set you apart in the market. While competitors may replicate successful features, con ...Read More

    199 Views

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