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What strategies do you use to differentiate your product from competitors in a crowded market?

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3 Answers
Product Marketing Skills
  1. Sahil Sethi
    Sahil Sethi

    Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 1y

    So many strategies to differentiate product. Pick from one, two, or all of the below. Most brands find multiple vectors of differentiation Differentiate on features - Features and capabilities, point solution vs. platform, scale, automation, extensibility , data and platform insights, Certifications and Compliance, Differentiate on How it works - Easy to buy/deploy/maintain/use, Low TCO, High ROI ,fewer professional services Differentiate on Support/Services/Customer experience - Better support, ...Read More

    1,087 Views
  2. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 2y

    You want to understand your competitors but more than that, you need to understand the core value of your product and tie that to the customer value you provide. This does not always need to be your product capabilities - it can be your company’s vision, history, or people's expertise, or your community, etc. 

    The goal is not to get hung up on features but rather play on the emotional side of why customers should choose you - and then why they should choose you over others.

    963 Views
  3. 🟧 Hugo H. Macedo 🟧
    🟧 Hugo H. Macedo 🟧

    Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y

    "How to eat an elephant?" "one bite at a time" That's how to approach when thinking about a Market. The question then is, where are you going to bite? First you need a good understanding of the market: who's going after what customers/personas how they position themselves dynamics of the market - network effects, When and how do customers change? Is this a mature or fast-growing market You want to find a segment of the market that you can win - that you have the strength and the possibility to w ...Read More

    378 Views

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