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What strategies do you use to differentiate your product from competitors in a crowded market?

Sahil Sethi
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
So many strategies to differentiate product. Pick from one, two, or all of the below. Most brands find multiple vectors of differentiation Differentiate on features - Fea...
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Sarah Din
Former SVP of Product Marketing at Quickbase • 2y
You want to understand your competitors but more than that, you need to understand the core value of your product and tie that to the customer value you provide. This doe...
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959 Views
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🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y
"How to eat an elephant?" "one bite at a time"That's how to approach when thinking about a Market. The question then is, where are you going to bite?First you need a good...
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376 Views