What key performance indicators (KPIs) do you prioritize in measuring the success of your B2B software product marketing campaigns?
2 Answers
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y
They all need to come down to revenue impact. How much revenue is the campaign bringing or protecting?This is especially true for Product Marketing that should work acros...
787 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
PMMs have to think like mini-CMOs. Your work influences pipeline, product adoption, and customer experience. I typically look at:Revenue metrics: Pipeline sourced/influen...
936 Views
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