Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 2y
Customer testimonials and case studies are great ways to build credibility with your prospects. When working on testimonials make sure there is enough context about the use-case as they allow your prospects to see themselves in your current customer's shoes. Often product marketers fall in the trap of just talking about product benefits in a customer testimonial - make sure you don't do that also allow your customers to articulate their motivations, challenges, and use-cases. Case studies will t ...Read More
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