How do you leverage customer testimonials and case studies in your B2B software product marketing efforts?

Customer testimonials and case studies are great ways to build credibility with your prospects. When working on testimonials make sure there is enough context about the u...

Let's be honest; People don't trust what we say about how good we are.They need a 3rd party to validate it. They need a 3rd party to validate that they are not "crazy" an...

Once you get a good customer testimonial or case study, you should consider leveraging it in different assets to maximize visibility. For example, I've used a single case...