How do you think B2B marketers should balance focusing on end users vs. prospective buyers in their marketing?

Keeping this short and sweet - it should align with your company's (or at least your marketing team's) goals. If the focus is to prevent churn, increase CSAT, and upsell ...

It all depends on priorities and business goals. User will be key in:working with product on features and how to communicate value, from launch to adoptionproduct adoptio...

It really depends on the focus of your department and organization at the time. I think it's okay to have a primary focus on end-users/current customers if your current g...

SMB Markets: Often, the end users and those making the purchase decisions are the same individuals, which simplifies the marketing approach.Enterprise Markets:In contrast...