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What are the critical skills required to succeed in Product Marketing at a senior level and what are the failproof way to learn them?

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3 Answers
Product Marketing Skills
  1. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 1y

    Communication is #1. This is what I look for in senior leaders regardless of focus area. If it's a core PMM, I want to see launch assets or customer-facing assets. If it's a GTM PMM, I want to see internal decks walking through how strategies were set up and sold to stakeholders. Here's what I look for in communication: -Is it concise? -Is it clear? -Is it compelling? Details matter here. I look for people that intentionally choose every work and image. The failproof way to learn this is work on ...Read More

    1,722 Views
  2. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 1y

    I really love this question and it's something I think about daily. Here are some of the skills I coach my team on frequently: 1. Strategic Thinking Market analysis Business strategy alignment Long-term planning Cross-functional leadership 2. Stakeholder Management Executive communication Cross-team influence Project orchestration Relationship building 3. Data-Driven Decision Making Analytics interpretation Market research Customer insights ROI measurement The best way to learn these skills is w ...Read More

    1,148 Views
  3. Lauren Hakim
    Lauren Hakim

    Zendesk Director of Product Marketing | AI • 1y

    At the senior level, it’s all about about prioritization, clarity and influence. 

    The PMMs I see grow the fastest are the ones who lean into the messy, ambiguous, challenging projects. They ask tough questions, take ownership even when it's uncomfortable, and communicate in a way that moves people forward. You build those skills by putting yourself in those situations and figure out how to lead them.

    1,629 Views

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