What are the critical skills required to succeed in Product Marketing at a senior level and what are the failproof way to learn them?
3 Answers
ServiceNow VP, Product Marketing - CRM • 1y
Communication is #1. This is what I look for in senior leaders regardless of focus area. If it's a core PMM, I want to see launch assets or customer-facing assets. If it'...
1683 Views
Shopify Senior Product Marketing Lead • 1y
I really love this question and it's something I think about daily. Here are some of the skills I coach my team on frequently: 1. Strategic ThinkingMarket analysisBusines...
1145 Views
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Zendesk Director of Product Marketing | AI • 11mo
At the senior level, it’s all about about prioritization, clarity and influence. The PMMs I see grow the fastest are the ones who lean into the messy, ambiguous, challeng...
1627 Views
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