What are the most critical skills for a product marketer in an AI world?

Answer

6 Answers

Product Marketing Skills AI and Product Marketing

Sean Lauer

AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 11mo

AI is a supplement, not a replacement (at least today). While AI tools may speed up certain parts of a PMM's job, they don't replace the critical thinking and relational skills needed to execute with impact. If you can't fit the pieces together into a narrative and a plan that gets successfully executed across stakeholders and drives impact in the market, then it doesn't really matter how you built those pieces in the first place. In other words, to quote my favorite movie The Matrix, "there's a ...Read More

1,119 Views
Eric Bensley

ServiceNow VP, Product Marketing - CRM • 1y

I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. And I'd say it's helpful to understand the AI space for most tech company PMM roles right now. That said, communication is communication. Gen AI tools can help you get to an MVP faster but the nuance of understanding the buyer, channel, and company goals is something only a human can grok. In a previous answer, I covered that go ...Read More

1,995 Views
Polomi Batra

Zendesk Director of Product Marketing • 11mo

Few things to keep in mind now with AI in the picture: Master AI prompting: Know how to craft effective prompts to get the best outputs from AI tools for messaging, content creation, and brainstorming. Build and customize AI assistants: Set up custom GPTs or AI models tailored to review and improve your messaging, copy writing, and campaign materials. Leverage AI for competitive analysis: Use custom GPTs to gather, synthesize, and summarize competitor insights quickly and accurately. This is goi ...Read More

1,895 Views
Reshma Iyer

Grow Progress VP Marketing • 1y
AI is great but the truth remains "garbage in, garbage out"-- what you feed the AI is very important therefore the original thinking that forms the foundation will still remain as important. Some other things of value:
- Familiarity with AI tools and its dependability
- Knowing when to use AI vs. making a decision not to for a specific set of outputs
- Checking the work -- human in the loop overseeing the results becomes a necessity
573 Views
Stephanie Sosa

Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 5mo

My (maybe) hot take on this is beyond what everyone else said in this thread (prompting, experimentation/familiarity with tools, etc.), it's more important than ever to hone in influence, communication, and human relationships. Focus on things that AI can't replace. The things that really need that human touch. In my opinion, that's what differentiates good vs. great PMMs. PMMs that can influence and work with stakeholders of all teams and levels and communicate clearly and human (especially in ...Read More

235 Views
Elizabeth Grossenbacher

Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 11mo
- Prompt engineering: Learn how to write effective AI prompts with the right context to get useful outputs.
- AI literacy: Understand the limitations, risks, and biases of AI. It’s a productivity tool, not a replacement for critical thinking. You can’t just copy/paste AI outputs and call it done.
- Experimentation with new tools: AI tools evolve constantly. I block time monthly to test new tools and see how they could fit into my workflows — from messaging drafts to market research.
1,254 Views