What are the most critical skills for a product marketer in an AI world?
Asana Head of Global Product Marketing • November 6
I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. And I'd say it's helpful to understand the AI space for most tech company PMM roles right now. That said, communication is communication. Gen AI tools can help you get to an MVP faster but the nuance of understanding the buyer, channel, and company goals is something only a human can grok. In a previous answer, I covered that good PMMs get comms 90% there, great PMMs do that last 10% best. AI gets us to 90% faster but doesn't nail the last 10%. Communication is still the most critical skill.
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