What are the most critical skills for a product marketer in an AI world?
Eric Bensley
Asana Head of Global Product Marketing • November 6
I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. And I'd say it's helpful to understand the AI space for most tech company PMM roles right now. That said, communication is communication. Gen AI tools can help you get to an MVP faster but the nuance of understanding the buyer, channel, and company goals is something only a human can grok. In a previous answer, I covered that good PMMs get comms 90% there, great PMMs do that last 10% best. AI gets us to 90% faster but doesn't nail the last 10%. Communication is still the most critical skill.
902 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
How do you balance the research, content, and GTM needs?What should I do when I don't think that the feedback from my boss is correct and how do I approach it? How do you think B2B marketers should balance focusing on end users vs. prospective buyers in their marketing?A competitor copies all of our public material. How can we differentiate?How do you build a Go-to market PMM portfolio when you only have content marketing skills?What are some helpful tips for writing email communications to the sales team?