What research helps identify segments, their needs, and decide your build/buy/partner strategy? And how do you share those insights?
I'm working at a company where we're trying to unlock new industries that we as a company need to have a better understanding of.
3 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Here are some options that I've used:Customer & Market ResearchCustomer Interviews & Jobs-to-Be-Done (JTBD) ResearchConduct interviews with customers, prospects, ...
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Etsy Senior Director, Seller Growth & Retention • 4mo
Research on segments and their needs is critical to our strategy. One of our top priorities is deeply understanding who our customers are, and how effectively we are mee...
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Confluent, Twilio, ActiveCampaign
I recommend doing a mix of both quantitative and qualitative market research to augment your customer data analysis. For quantitative, you can run market research surveys...
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