What research helps identify segments, their needs, and decide your build/buy/partner strategy? And how do you share those insights?

Here are some options that I've used:Customer & Market ResearchCustomer Interviews & Jobs-to-Be-Done (JTBD) ResearchConduct interviews with customers, prospects, ...

Research on segments and their needs is critical to our strategy. One of our top priorities is deeply understanding who our customers are, and how effectively we are mee...

I recommend doing a mix of both quantitative and qualitative market research to augment your customer data analysis. For quantitative, you can run market research surveys...