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How do your competitors’ segmentation strategies affect yours?

1 Answer
Sarah Din
Quickbase VP of Product MarketingDecember 20

Understanding your competitors' segmentation is useful in helping you identify which markets are potentially saturated vs. which are underserved so you can focus your GTM efforts on segments you can potentially own. I usually like to do a competitive intensity review as an additional lens when prioritizing where you want to invest for growth. 

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