Question Page

How do your competitors’ segmentation strategies affect yours?

1 Answer
Sarah Din
Quickbase SVP of Product MarketingDecember 19

Understanding your competitors' segmentation is useful in helping you identify which markets are potentially saturated vs. which are underserved so you can focus your GTM efforts on segments you can potentially own. I usually like to do a competitive intensity review as an additional lens when prioritizing where you want to invest for growth. 

1094 Views
Sharebird Mentors Networking Event
Wednesday, February 12 • 12PM PT
Sharebird Mentors Networking Event
Virtual Event
Stephanie Kelman
Khyati Srivastava
Claire Peracchio
+16
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
April Rassa
April Rassa
Clari VP, Solutions Marketing