How do your competitors’ segmentation strategies affect yours?
1 Answer
Understanding your competitors' segmentation is useful in helping you identify which markets are potentially saturated vs. which are underserved so you can focus your GTM efforts on segments you can potentially own. I usually like to do a competitive intensity review as an additional lens when prioritizing where you want to invest for growth.
966 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Sarah Din
Quickbase VP of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
JD Prater
AssemblyAI Head Of Product Marketing
Related Questions
When re-pricing what all one must consider in order to stay competitive in the market ?We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?We currently offer a suite of SaaS applications that are priced and packaged separately. What are some of the best practices to pivot towards a "business platform" based model as opposed to the current "business applications" based model?What information sources do you use to create buyer/user personas?What are your tips for creating an ICP from scratch?What are the potential career paths for a PMM who wants to spend more of their time doing research instead of GTM?