How do your competitors’ segmentation strategies affect yours?
1 Answer
Understanding your competitors' segmentation is useful in helping you identify which markets are potentially saturated vs. which are underserved so you can focus your GTM efforts on segments you can potentially own. I usually like to do a competitive intensity review as an additional lens when prioritizing where you want to invest for growth.
712 Views
Top Product Marketing Mentors
Stephanie Kelman
Shopify Senior Product Marketing Lead
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Alex Gutow
Snowflake Senior Director of Product Marketing
Related Questions
Which research activities does your product marketing team do internally, and which research activities do you outsource?Who owns pricing? Product Marketing or Product Management? If both, how do you divide the responsibilities?How many price points and packages should I offer customers?Where should you start, especially if you have little to no budget for research. Are there any free/low-cost existing resources? Or standard strategies/plans of attack? How do you manage internal pushback against data from your market research efforts? Ie other groups that want data to prove a point (product manager or engineer), but then don't trust the data you bring back?What are the top documents you create when working on Competitive Positioning programs?