What mechanisms could be put in place to continuously gather feedback from the sales team on the effectiveness of product messaging?
1 Answer
Eric Bensley
Asana Head of Global Product Marketing • August 2
I love your use of "continuously" here, I think that's the key. Here are some things that have worked for my teams:
Weekly sales leadership check-ins to get raw, unfiltered direction
Customer advisory boards/councils that bring product, sales, marketing together to hear first hand how things resonate.
Executive briefings with product, PMM, and sales all in the room with the customer.
Direct outreach to AEs who have attached your plays/decks to their deals.
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