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What mechanisms could be put in place to continuously gather feedback from the sales team on the effectiveness of product messaging?

Eric Bensley
Asana Head of Global Product MarketingAugust 2

I love your use of "continuously" here, I think that's the key. Here are some things that have worked for my teams:

  • Weekly sales leadership check-ins to get raw, unfiltered direction

  • Customer advisory boards/councils that bring product, sales, marketing together to hear first hand how things resonate.

  • Executive briefings with product, PMM, and sales all in the room with the customer.

  • Direct outreach to AEs who have attached your plays/decks to their deals.

  • Win loss interviews

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