What mechanisms could be put in place to continuously gather feedback from the sales team on the effectiveness of product messaging?
1 Answer
Asana Head of Global Product Marketing • August 2
I love your use of "continuously" here, I think that's the key. Here are some things that have worked for my teams:
Weekly sales leadership check-ins to get raw, unfiltered direction
Customer advisory boards/councils that bring product, sales, marketing together to hear first hand how things resonate.
Executive briefings with product, PMM, and sales all in the room with the customer.
Direct outreach to AEs who have attached your plays/decks to their deals.
Win loss interviews
1085 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Related Questions
How do you "reuse" 1-on-1 deal assistance so it scales to the rest of the sales team?How long do you suggest hosting a Sales Enablement?How do you partner with competitive intelligence to develop sales enablement tools?How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?How do you say 'no' to small asks for a PMM but that AEs/Sales think will win an individual deal?What are your top 3 must-have sales enablement collateral?