How to enable sales team who are not organized by verticals on vertical content?
Vertical agnostic sales teams are stretched too thin when it comes to focusing on multiple verticals. Delivering multiple industry positioning sessions has a low ROI. How to improve this?
Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 10mo
My advice here is to start with horizontal product functionality, as well as messaging/positioning that is similar across verticals. Use this a foundation upon which you ...
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Pressable Chief Marketing Officer • 1y
It can be challenging to enable a sales team that covers multiple verticals or multiple products. A few things that help here:Limit the P0 priorities for the sales team t...
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