The best way to think about it is across each funnel stage. Top of funnel: You want to measure and quantify whether your messaging resonates in the marketplace. The best way to measure this is through your PR channels and specifically at the time of a product launch or big initiative to see if your messaging has generated the awareness you wanted it to. At Google, we had this metric called "messaging fidelity," where we counted the number of coverage pieces that quoted our value props and messag ...Read More
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