How do you ensure that KPIs are aligned with strategic objectives (and not just KPIs)
1 Answer
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • March 4
The Product Marketers' KPIs should roll-up into metrics that will change a business. Those are generally are in two buckets: Customers and Revenue.
If these KPIs are not analysing how you're getting more customers or gaining more revenue, then you're probably tracking a useless KPI when it comes to marketing.
Product teams can have other KPIs that are valuable to their infrastructure and reaction goals like responsiveness. But with marketing, if your KPIs are not telling a story or eventually get to a place on how they're driving more customers or more money, re-think them.
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