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What might a 30-60-90 day plan look like for a Jr. PMM as they're being introduced to product marketing and coming up to speed on the company itself?

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2 Answers
Product Marketing 30/60/90 Day Plan
  1. Holly Xiao
    Holly Xiao

    HeyGen Head of B2B Marketing • 1y

    For a Junior PMM, the 30-60-90 day plan should focus on building foundational knowledge, learning the ropes of product marketing, and gradually contributing to key initiatives. Your manager will be your greatest asset to succeed so don’t be afraid to ask for more time or help. Here’s how I’d structure onboarding to ensure a smooth introduction and set a junior PMM up for long-term success: First 30 Days: Learn, observe, and build a foundation The first month is all about gaining a deep understan ...Read More

    520 Views
  2. Aurelia Solomon
    Aurelia Solomon

    Salesforce Senior Director, Product Marketing • 2y

    First 30 Days Focus on learning the product (demo, the features, product positioning) Learn about your business (sales process, pipeline, key KPIs, goals/success metrics - the basics of the business) Listening tour to learn about your customer and competitors Listen to gong calls from customers and prospects Review your ICP, buyer persona cards, customer journey etc Review competitors websites, internal battle cards etc (have them do research on each competitor and continue into 60 days) Review ...Read More

    1,432 Views

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