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All related (7)
Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics January 19
This question shows up a lot for product marketers, in many different ways. Unlike other parts of the busienss that have numbers attached to their roles (quotas, MQLs, etc) often times PMMs share succ
Natalie Louie
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, ResponsysJanuary 11
Map and tie yourself to the company level OKRs, mirror the ones in marketing and product or create and define your own KR’s if they don’t exist. Every Marketing Dept has 2 focuses: Customer: # of sig
Mike Flouton
VP, Product at Barracuda Networks November 15
Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time trying to demonstrate something that
RJ Gazarek
Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, AmplitudeJanuary 15
Mike makes a good point - in that it can be hard to help people see the value that PMM brings to the table. When I'm looking to take on a job in a new company, it's one of the first things I try to s