A lot of companies struggle to see the value of product marketing. What is the best way of measuring product marketing ROI?

4 answers

All related (7)

Director of Product Marketing & Customer Marketing at Mode Analytics • January 19

This question shows up a lot for product marketers, in many different ways. Unlike other parts of the busienss that have numbers attached to their roles (quotas, MQLs, etc) often times PMMs share succ

3 Saves

Natalie Louie

Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11

Map and tie yourself to the company level OKRs, mirror the ones in marketing and product or create and define your own KR’s if they don’t exist. Every Marketing Dept has 2 focuses: Customer: # of sig

11 Saves

Mike Flouton

VP, Product at Barracuda Networks • November 15

Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time trying to demonstrate something that

51 Saves

RJ Gazarek

Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, Amplitude • January 15

Mike makes a good point - in that it can be hard to help people see the value that PMM brings to the table. When I'm looking to take on a job in a new company, it's one of the first things I try to s

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How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

What are some ways product marketing can prove their value to product management?

What research and alliances should a PMM engage in when starting with a new company?