Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

As I mentioned in the question regarding your first 90 days, the first 30 days are all about establishing a baseline and assessing the current product marketing status. T...

Positioning Messaging Personas / Competitors Always focus on the top 2 first, as this will impact how everyone talks and writes about your company – which ultimately br...

Outside of the core PMM assets like messaging, or buyer personas, here are a few other things I'd look for: Existing sales pitches or sales assets to understand how the ...

There are a few things I do before I accept a new PMM role and a few things I do within my first 30 days.Before I accept Talk to customers - either by asking the company ...

When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour ...

Ideal customer profile (ICP), buyer personas, use cases/sales plays (what problems do you solve for customers and how), and customer journey (what path do these folks tak...

This would depend on the business and where the gaps are. But generally, I’d look at:1. Messaging and positioning consistencyI always start by reviewing the core messagin...

- Retros on strategic projects, especially those with cross-functional teams so you can identify previous learnings and opps for improvement, and quickly get up to speed ...